Press Release - Pino debuts at Zoomark

About Pino

Pino is a modern - “Handmade in Belgium” pet accessories brand, headquartered in Kortrijk, Flemish Region, Belgium. Guided by the mantra “Bowls helping pets eat healthier” Pino is dedicated to offering innovative cat and dog bowl solutions where aesthetics meet purpose meet ethics.


The brand is constantly building on its Points of Sale map while servicing at present in Europe, the U.S.A., and Canada. Pino Clientele list: specialty retailers, groomers, concept shops, and pet supply boutiques. For more information, visit


About the Founder

Madice Behaegel, an animal lover born and raised in Belgium, graduated in interior architecture enriched by a master's degree in General Management at the triple-accredited International Vlerick Business School. After a few professional experiences, Madice, pushed by an ambitious and forward-thinking mindset, felt the desire to merge her passion for design, belief in business for the good, and love for animals. PINO was born!


The brand idea bloomed from disappointment regarding the conventional pet product industry: depending on plastics for product development, other than barely being tailored to what pets really need. Madice’s mission with Pino is to create functional products that put pets’ health and comfort first while respecting our and their planet. “Our four-legged friends improve our lives, so we should improve theirs too!” Madice Behaegel.


Pino Bowls Zoomark Pet Accessories Press Kit 1
Pino Bowls Zoomark Pet Accessories Press Kit 2

Our bowls 

Pino creates purposeful bowls that improve the health and comfort of our pets, while respecting the planet. From classic bowls to speciality bowls, available in various sizes, home-trend color nuances and different surface patterns to match with interior styles. Pino loves functional details whereby each bowl has a specific function to help pets.


Our ESG values 

Being a young brand, we believe in the importance of ESG values. Instead of mechanical, outsourced mass production abroad, our bowls are handmade, by an employment care center, locally in Belgium. They support people with psychosocial disabilities who are looking for a way back into the labor market.


For the creation of our bowls, we use mainly natural materials, plastic-free packaging, and focus on a durable, long lifetime of our products. All our bowls are handcrafted in small batches to avoid waste.

Pino Bowls Zoomark Pet Accessories Press Kit 3   Pino Bowls Zoomark Pet Accessories Press Kit 4
Pino Bowls Zoomark Pet Accessories Press Kit 4.  Pino Bowls Zoomark Pet Accessories Press Kit 6

Press Release - Pino debuts at Zoomark

Kortrijk (B), May, 2023 - for immediate release

PINO, the emerging designer pet accessories brand, announces it will debut at the Italian tradeshow Zoomark (May 15-17, 2023) in Bologna, showcasing functional bowls for cats and dogs to the international Pet Industry community.

Launched in 2020, Pino creates “purposeful” designer pet supplies, conceived to improve pets’ health and comfort, while respecting the(ir) planet. Pino's aim is achieved through innovative and sustainable edged material research; trend-subtle yet functional design development and handcrafted manufacturing in Belgium.

According to recent research, the pet bowl market is set to witness steady growth as there has been an increased number of households that started to keep more pets (especially dogs) in-house and even at the workplace. Pet owners also show growing interest in the aesthetics of pet accessories, so as to match home style and décor. (source: Fact.MR)

This fact inspires Pino to unbox for the first time at the upcoming Zoomark show, where the brand will stage its contemporary product line including designer slow-feeder bowls that prevent pets from unhealthy gulping, whisker-friendly bowls, bowls for dogs with long ears, etc. An eclectic range of colors and surface effects tackle the issue of "harmonizing with the interior style" while caring for the health and well-being of canines and felines. Pino is pleased to be aligned with Zoomark's five Pet Vision Megatrends, highlighting its firm focus on "Health & Functional".

“Our aim is to offer “customized design solutions with a refined vibe for each of our (four-legged) customers” states Madice Behaegel, founder and CEO of PINO. "In its product creation, Pino strives to evolve by prioritizing ESG values of ethical material use, social production strategy, and sustainable packaging design, other than embracing a “similar-design-identity” aesthetic that balances pet accessories’ design with pet owners’ interior styles." Madice continues.

Zoomark Pino Pet Accessories Press Kit 1.  Pino Zoomark Pet Accessories Press Kit 2


For Italian press kit or press Images: email: